Highlights - 08/27/2021

Overview of the technology used on IR websites from companies included in the OTCQX U.S. Index

Brazil, São Paulo, August 23, 2021 – MZ, a global leader in investor relations solutions, in order to provide its clients with information on publicly held companies and other related matters, disclosed a study on the technologies employed on IR websites of companies included in the OTCQX US Index.

The use of cookies – small files web servers utilize to track, personalize and store information about users’ sessions while visiting company websites – is quite common. However, due to privacy policies, visitors must know whether a website browsed uses cookies. For this reason, users must acknowledge a website cookie notice by accepting the use of cookies. Of the analyzed IR websites of companies listed in the OTCQX U.S. Index, 88% were not informing users of the use of cookies, our study found.

The study also provides information on SEC Filings, Press Release services, E-mail Alerts, Tear Sheets, website responsiveness and IR best practices, such as videos about company results on the homepage or other pages of the company website.

For further information, please contact MZ.


Cássio Rufino


About MZ

MZ is a global leader in investor relations solutions. The Company relies on innovative technology and exceptional customer service to empower investor relations strategies. Our full suite of communications and intelligence solutions keeps IR professionals ahead of the market by providing them with all the tools and insights they need to make effective decisions and better engage with the market.

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Brazilian Scenario for 2020

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Opening Panel with Roberto Sallouti, CEO of BTG Pactual

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Communication with Individual Investors

The role played by Investor Relations has been quickly evolving, whether due to changes in regulation, new technologies or the dynamics of an unpredictable market. Having control over these transformations is fundamental for success.

To help keep you informed and, perhaps, even contribute with your annual planning, we elaborated a list of the key investor relations trends for 2020:

Given the scenario of lower interest rates in Brazil, new individual investors are entering the stock market. Therefore, companies now face the challenge of adapting its communication style in order to meet the demands of this growing audience, which totaled 1.7 million individuals in 2019.



In order to attract this new type of investor, IR professionals need to take steps beyond the traditional approach aimed at institutional investors, which includes invitations to events, access to management and an open communication channel with the IR department.

Individual investors have more dynamic profiles and seek for operating and financial data in a more digital and direct manner. They appreciate interactive solutions, such as videos, podcasts, social networks and intensive use of technological tools.

Thus, IR professionals need to establish a multichannel approach that ensures that the company’s message is being well understood by all investors.


        Source: B3 and Reference Forms                                                                                                                                              Publication: Valor Econômico